Personally Identifiable Information
Mercury collects PII (
PII Collected On Behalf Of Our Clients.
Non-Personally Identifiable Information
In addition to information you voluntarily provide to us, Mercury may collect on behalf of our clients and/or on our own behalf non-personally identifiable information (e.g., Internet Protocol (IP) addresses, device identifiers, “cookies,” browser information, Internet tags, and navigational data). We do not attempt to associate such non-personally identifiable information with PII or with specific individuals.
Sharing, Storage, and Retention of Personally Identifiable Information
Mercury does not sell or rent PII to third parties. Mercury does not otherwise disclose your PII to unaffiliated third parties, unless you have consented to such disclosure or such is part of fulfilling an order or promotion. Mercury in its sole discretion determines disclosure is necessary to protect Mercury, its clients, or other users of our website, and services, or such disclosure is required by law. Notwithstanding, Mercury does share PII with its corporate affiliates.
Mercury has measures in place to ensure that PII is safeguarded against loss and unauthorized access, use, modification, disclosure or other misuse. Mercury stores all PII in a secured environment behind its “firewall.” Only those employees whose job responsibilities require them to use the PII are permitted access to such data. All employees sign confidentiality agreements and are not permitted to disclose any PII unless required.
Mercury will retain your PII for as long as necessary to fulfill the purpose(s) for which it was collected and to comply with applicable laws.
Use of Personally Identifiable Information
Mercury uses PII for the purposes for which it is submitted to us (e.g., to register individuals for our programs, send requested information, or identify interest in products or services referenced in the content we are involved with), and to communicate with individuals about our, and our clients’, programs and products. You may opt out of receiving communications from us by updating your profile and/or preferences, or by contacting us at
Sharing and Use of Non-Personally Identifiable Information
We use the non-personally identifiable and aggregated information we collect to better understand how visitors to our website engage with the content we are involved with, and to assess, improve, and quantify the response to such content. We may share aggregated, non-personally identifiable information with our clients and affiliates.
Collection of Information by Third Parties and Links to Third-Party Websites.
Our website may serve ads from and/or link to the websites of third-parties. Such third-parties may use automated methods to collect information about visitors to our websites.
Special Note About Children
We do not solicit PII from children, and no one under the age of sixteen (16) should submit PII to us. If we discover that PII submitted to us pertains to a child under the age of sixteen (16), we will delete it.
California Privacy Rights
Pursuant to California Civil Code Section 1798.83, a California resident who has provided personal information to a business with whom he/she has established a business relationship for personal, family, or household purposes (“California customer”) is entitled to request information about whether the business has disclosed personal information to any third parties for the third parties’ direct marketing purposes, unless the business adopts and discloses to the public a policy of not disclosing customer’s personal information to third parties for their direct marketing purposes if the customer “opts out” of such communications. In that case, the business may comply with the law by notifying the customer of his or her right to prevent disclosure of personal information and providing a cost-free means to exercise that right. Our cost-free “opt-out” procedure is described in Section 5, above. If you use our “opt out” procedure, we will not disclose your personal information to third parties for the third parties’ direct marketing purposes.
Do Not Track Signals.
California law requires us to let you know how we respond to web browser Do Not Track (DNT) signals. Because there currently isn’t an industry or legal standard for recognizing or honoring DNT signals, we don’t respond to them at this time.
. Mercury processes Personal Data both as a Processor and as a Controller, as defined in the EU Directive 95/46/EC of the European Parliament and of the Council of 24 October 1995 (the “Directive”) and the GDPR.Mercury adheres to the Directive and the GDPR. Consequently, Mercury processes all data provided by its Users with accounts in its United States and the European Data Region, in the European Economic Area (EEA) or the United States only.All data collected by Mercury will be stored exclusively in secure hosting facilities. Mercury has a data processing agreement in place with its provider, ensuring compliance with the Directive. All hosting is performed in accordance with the highest security regulations. All transfers of data internally in the EEA and the United States is done in accordance with this data processing agreement.
Material Changes to Policy.
Mercury Data Protection Officer.
Mercury’s Data Protection Officer reached at the following address:
Mercury Promotions & Fulfillment
35610 Mound Rd.
Sterling Heights, MI 48310
Attention: Information Systems Department You may contact Mercury’s Data Protection Officer if you have any questions.
877.637.2371 | 35610 Mound Road, Sterling Heights, MI 48310-4725
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